H&M

1.04M reviews
Content rating
PEGI 3
100M+
Downloads
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About this app

Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.
H&M app - shopping made easier! Browse,shop and keep an eye on the latest trends
Updated on
Sep 23, 2026
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Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
  • This app may share these data types with third parties
    Location, Personal info and 3 others
  • This app may collect these data types
    Location, Personal info and 6 others
  • Data is encrypted in transit
  • You can request that data be deleted

Ratings and reviews

1.02M reviews
Samantha H
August 26, 2024
The app has gone from being one of the best to the absolute worst. It was super easy to use, very visually accessible and simply laid out. It was the app I'd open to shop as it was never a headache to use, I could open it, find what I wanted and order without being confused. It is now a Zara-wannabe app that is a mash of images in various shapes and multiple fonts and silly headings. I have tried to order a few things since the update and found impossibly difficult to navigate so gave up
66 people found this review helpful
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Eilín
May 3, 2020
App works okay, but there are a few things that could be improved. Shopping bag empties if you leave it for a few hours, which is REALLY annoying. It doesn't show you your recently viewed items so difficult to find them again. Also you can only have a limited number of items in your favourites, so difficult to save things you're interested in.
357 people found this review helpful
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A Google user
December 28, 2018
Useful for making a basket. Can't see orders, reviews, or basically anything in the "My H&M" section. If I view a product and hit back it takes me to the top of the page and I have to re-scroll to where I was. I end up doing all my shopping on the website, which is a poorly designed website in itself and sometimes won't even let me login. I just use the app to browse and make favourites when it could easily be amazing. I like H&M's products but their software is attrocious. Samsung Galaxy A8
25 people found this review helpful
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What’s new

The H&M app has been refined to give a more seamless shopping experience:
Enhanced searches: Find favourites faster with updated search results.
General performance tweaks: Minor fixes to keep everything running smoothly.
Enjoy the latest update.